Is Capri Sun ditching its iconic pouches?

The new 12 oz. bottles are expected to debut this year, according to popular Instagram food blogger Snackolator, that mentioned a news from the National Organization of Convenience Stores (NACS) trade convention. The annual occasion, taking place in October, is a significant system for revealing new retail products and techniques.

Capri Sunlight’s parent, Kraft Heinz, has not stated whether its bags will go anywhere, and the company did not immediately respond to Quartz’s request for remark. Some social networks commenters, at the same time, suggested they were agitated by the packaging and presumed a change from bags to containers.

The action might also be linked to consumer demand for product packaging that appears extra ecologically friendly and hassle-free. To that factor, Capri Sunlight might be positioning itself a lot more in-line with Kraft Heinz’s KHCbroader sustainability goals, although there’s no indicator yet regarding whether the reported Capri Sunlight containers include any type of environmental upside. In March, Kraft Heinz said it was intending a sweep of infrastructure and tech adjustments across 10 U.S. plants in an attempt to reduce its carbon impact.

Capri Sunlight currently markets 96 oz. ‘Multi-Serve’ bottles of Fruit Punch; it claimed it decided to do so after approximately 76% of customers between 2020 and 2023 recommended that they desired bigger sizes. Actually, these larger bottles plainly feature an illustration of the legendary pouch on their label.

Capri Sunlight initially released in Germany in 1969. Its latest relocation might expand its market presence among grownups and enhance its placement as a popular youngsters consume alcohol in America.