The Chrysler family heir wants to buy back the brand from Stellantis to stage a ‘Phoenix-like’ rebirth

In a video clip posted by a Tennessee-based Chrysler club, Rhodes highlighted Chrysler’s heritage and discussed his vision for reviving the brand in America. Chrysler’s very first auto was presented in 1924, following June will certainly note the 100th year anniversary of the company’s official development.

It’s unclear whether Rhodes has secured funding needed to purchase the brand names, which would surely be a pricey task. Rhodes stated he has just a “token placement” in Stellantis, although he has actually been a brand name ambassador for 45 years.

In an open letter to Tavares today, Frank B. Rhodes Jr. proposed acquiring the brands– including all facilities, procedures, and employees– with a newly created business called “The New Chrysler/Dodge LLC.” The brand-new firm would certainly after that launch an “hostile style and revival plan” to create a “Phoenix-like” renewal.

“I want to see jobs saved, raised, and the Iconic Brands reinvigorated, and a true happy American ownership that I would certainly prepare to have all staff members, suppliers and brand name lovers excitedly waiting for brand-new amazing autos, as opposed to the uninspiring and worn out models still left in the Chrysler/Dodge brand name profile,” Rhodes wrote.

“I can not totally reveal the deep dissatisfaction that I and all Chrysler previous and present proprietors feel, for the lack of selection and development in the Chrysler and Dodge nameplates that we have actually been dedicated to,” Rhodes wrote to Tavares, detailing a collection of issues he has with Stellantis’ treatment of the brand names.

While Stellantis has actually indicated it would be open to cutting some brands based on inadequate performances, much of that focus has– publicly– been centered on Maserati, which has been struggling this year. The company has actually gone on document stating it has no purpose of making such a sale and highlighted its dedication to all 14 brand names in its portfolio.