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Chick-fil-A is launching a family-friendly app to drive sales

Chick-fil-A is launching a family-friendly app to drive sales

” We’re not looking for heads-down, solo screen scrolling,” stated Dustin Britt, Chick-fil-A’s executive supervisor of brand name strategy. “Every little thing on the Chick-fil-A Play Application is designed to urge a lot more chatting, laughing, and playing with each other both online and in-person.”

Earlier this month, the chain revealed plans to broaden right into Asia, with its first restaurant set to open in Singapore in 2025. Chick-fil-A has been working to enhance its drive-thru performance, something that obtained notable focus on social media throughout the pandemic.

The Chick-fil-A Play app will launch on Nov. 18 and will certainly include a variety of content, consisting of an initial animated collection, scripted podcasts, recipes, electronic books, and games– all made to captivate families, the business shared in an email to Quartz.

With the Chick-fil-A Play Application, the fast-food chain stated it aims to drive sales while cultivating household bonding with cost-free, safe, and engaging web content. Family members will be able to see computer animated programs established in the globe of Evergreen Hills, featuring the chain’s beloved cows.

1 email to Quartz
2 launch on Nov.
3 original animated series
4 Play app