Rakia Media to Develop Chia Pet Animated Film & Series Franchise

Rakia Media acquired Chia Pet media rights, planning an animated film or series to explore its business and storytelling potential. The iconic terracotta planters, popular since 1977 from famous commercials, are set for a Hollywood adaptation, drawing comparisons to Barbie's movie success.

“The Rakia Media and Crystal City group is actively discovering tactical collaborations and collaborators to fully recognize the business and storytelling potential of the Chia Animal franchise business,” the company stated via a declaration.

Hollywood has turned numerous tv reveals right into film franchise business, yet the producers of Lee Daniels’ The Butler and The Ides of March are hoping there’s an audience for commercials also– and they’re starting with one of the oddest possible choices.

Chia Pet’s Pop Culture Origins

Chia Family pets have actually been around for greater than 40 years and concerned pop culture prestige through a collection of commercials. Beginning in 1977, the advertisements (with an earworm of a jingle– you’re most likely vocal singing “Ch-ch-ch-chia!” in your head today) showcased terracotta planters, which range from a hedgehog to painter Bob Ross. Clients apply chia sprouts to the planters, which expand to resemble fur (or in the Ross planters, a cosy afro of hair).

Rakia Media has obtained the media civil liberties to the Chia Family pet brand name, with plans to transform it right into an animated function movie or computer animated collection. Rakia is an IP holding company possessed by author and manufacturer Adam Jay Epstein and producers Ari Daniel Pinchot and Jonathan Rubenstein, that have a long background in filmmaking.

Adapting a Commercial: The Film Challenge

How does a planter translate to a movie? That’s a great question, for which there is no known solution currently. That said, when Warner Bros. announced it was mosting likely to make a movie based on the Barbie plaything line, people were in a similar way skeptical.