The Chrysler family heir wants to buy back the brand from Stellantis to stage a ‘Phoenix-like’ rebirth
In an open letter to Tavares this week, Frank B. Rhodes Jr. proposed acquiring the brands —including all operations, facilities, and employees — through a newly formed company named “The New Chrysler/Dodge LLC.” The new firm would then launch an “aggressive design and renewal plan” to develop a “Phoenix-like” rebirth.