Hooters’ New Owners Plan Retro Revival After Bankruptcy

New Hooters owners, led by founder Neil Kiefer, plan a retro revival after bankruptcy. Changes include fresh food, streamlined menu, and longer orange jogging shorts for servers, focusing on quality and heritage.

With the sale of the dining establishment chain currently complete, the new proprietors are rolling out their vision for the future– and it leans heavily on the past. That makes good sense as Neil Kiefer, the 73-year-old attorney currently running the brand, produced Hooters to begin with.

Hooters’ New Vision

Hooters declared insolvency in June of 2024, suddenly shutting dozens of areas. Monitoring at the time stated the firm had not been “going anywhere” and that “by enhancing our business on behalf of our long-term goals, Hooters will certainly be well-positioned to continue our renowned heritage under a pure franchise service version.”

Food Quality Upgrade

Some substantial modifications are taking place when it involves the food. Progressing, wings will be fresh, not iced up, and the ownership team says it plans to streamline the food selection. That concentrate on quality will reach other things like Quality AA butter, wild- captured fish alternatives, fresh cut salads, and ranch and bleu cheese dressings made internal daily.

Retro Uniform Changes

Among the modifications in store are a retro upgrade to the attires servers will certainly wear. The ultra-short shorts that waitresses presently press into will be changed with longer orange jogging shorts, which became part of the original clothing at the chain.

“We’re not just acquiring dining establishments– we’re taking back the Hooters name to show the globe that we really are,” claimed Kiefer in a declaration. “Our vision has to do with greater than great food and service. It’s about bringing people with each other, making memories, and ensuring that Hooters stays a location where everybody feels welcome.”